Announced today, February 14, and officially launching on February 17, the first Hannah Bahng x rom&nd collection includes a ...

Toasted makeup uses warm colors like rusty browns, oranges, and reds to light up the face as though it's awash in the light of a fireplace. Here's a full tutorial on how to recreate the viral look.

If you haven’t guessed by now, this ever-evolving shade that’s trendier and more wearable than ever is baby blue: cornflower, ...

The best fall 2025 beauty trends are anything but mundane. From tousled, sky-high hair to '90s-inspired cool-toned shadow, ...

Eyeshadow is one of the biggest beauty trends for fall 2025 if the runways are any indication. It had a starring role at many key shows, including this matte take seen at Luar. The inspiration?

Red is the rarest hair color, but to understand why that’s the case, you need a basic grasp of the science. There’s a lot ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

During New York Fashion Week this fall 2025 season, nail art reached new heights, with five trends emerging that will dominate throughout the year.

Monica Barbaro was all about embracing monochromatic chic as she stepped out in NYC. The actor was spotted looking dreamy in ...

Jacob Schwartz is a hair colorist and the hair color trend ambassador for Schwarzkopf. He's worked with a ton of big names, ...

The best volumizing mascaras offer the ultimate trifecta in lash enhancement: they lift, lengthen, and add density, visually ...