“At Nike, the athlete is at the center of everything we do, and we know one thing to be true: no matter how hard you work, how much you prove or how many barriers you break, there will always be ...

Elliott Hill couldn’t afford for the struggling sports giant to lose its licensing deal. Now ahead of the Super Bowl, the NFL ...

As Nike plots its comeback, the brand celebrates women athletes changing the game in its first Super Bowl ad since 1998.

Highlighting the women of the San Francisco 49ers, including their career journeys, roles within the organization and their ...

There’s no denying some advertisers regard female sport as ‘brand safe’. Is it with Kerr leading a national team? Perhaps not ...

A reader writes in, defending the service let rule. Plus, a Saudi update, Madison Keys’s Hall of Fame case and Jannik ...

For a shoe that performs well both in the gym and in the great outdoors, go with the Peregrine 15. It’s a great go-anywhere, ...

Colorado universities could soon pay athletes directly, but a state bill proposing that also wants to hide those records from ...

Declan Rice has reiterated that there is a long way to go in the Premier League title race and says Arsenal have to focus on ...

The Powerbeats Pro 2 put fitness first, with a secure, comfortable fit and the addition of a heart rate monitor. There are ...

According to testimony from the NCAA president last year, there ... women’s sports more broadly, as a matter of “safety, fairness, dignity, and truth.” “Right now, we don’t know what ...