In other activations, the NFL's official spiced rum partner will host a live concert at Rums Street Headquarters (on Bourbon Street) with Grammy winner T-Pain on Feb 8.

Unsurprisingly, this brand would rather football fans congregate on a street named for the sugarcane-based spirit The post ...

Continuing an already huge summer for soccer, Captain Morgan has signed an agreement with MLS to become the league's official spiced rum and exclusive spirits partner through 2022. With Captain ...

Captain Morgan announced on Thursday that the rum brand and singer, T-Pain, are renaming New Orleans' celebrated Bourbon Street "Rum Street" for Super Bowl Weekend. The rum brand's takeover is set to ...