Thomson Reuters just won the first major US decision in an ongoing legal battle between copyright holders and generative AI ...

If you don't have cable, there's also the option of watching The Masked Singer live via YouTube TV. At $83 a month, YouTube ...

Investors in the United States and abroad are girding themselves for a turbulent week amid a looming tariff war.

Yes, the famous bank robber who hit banks "because that's where the money is" would figure the money is now in CTV advertising.

BrightLine, the industry standard for interactive, dynamic, and shoppable CTV advertising experiences, has joined forces with TripleLift, a creative ad tech platform elevating digital advertising ...

During an ITV News interview, EastEnders actor Richard Blackwood appeared to inadvertently suggest he is the celebrity inside the costume. When asked directly by the presenter, he seemed to ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

There are a lot more self-serve CTV buying options out there than there used to be, but that doesn’t mean managed service providers are going away. Case in point: On Friday, CTV platform Strategus ...

Nowhere is this more evident than in the realm of Connected TV (CTV), where measurement remains an elusive goal. Despite its growing importance, CTV measurement continues to face significant ...

mCanvasTV launches immersive Connected TV (CTV) ad formats to enhance omnichannel advertising. The technology enables interactive ads to improve engagement and lead generation. Advertisment The ...

USIM, a provider of media solutions, has a new partnership with IRIS.TV, a content data marketplace for streaming media, to leverage its content identifier, the IRIS_ID, to enhance the creative … The ...

Nearly half of marketers reallocating their programmatic CTV budgets are shifting funds away from linear TV. “Connected TV emerged as a clear winner, and privacy-focused strategies like ...