The broadcaster is offering both FCT and CPM rates for targeting iOS and other devices priced above Rs 50,000. The display ...

JioStar has floated the standalone rate of Rs 50 lakh for a 10-second slot for the IPL final match on CTV. The broadcaster is ...

Cultural Portfolio Management (CPM) is a strategic approach to managing and optimizing the diverse cultural assets of an ...

The Indian Premier League (IPL) 2025 faces a pricing dilemma. Soaring advertising rates, driven by JioStar's dominance after ...

Subscription-first publishing is growing, but ad-based models have not completely disappeared, and many successful media ...

Bernstein analysts upgraded Netflix (NASDAQ: NFLX) to Outperform from Market-Perform, raising the price target to $1,200 from ...

The CPM model is broken. What other industry would accept paying full price for a product that delivers less than half of ...

The advent of streaming, along with the continued rise in over-the-top (OTT) delivery-on everything from handheld mobile devices to connected televisions-presents both a challenge and an opportunity ...

Belvac, part of Dover (NYSE: DOV) and a leading supplier of metal container manufacturing solutions, announced that it has completed its latest turnkey integration project for Recorp NZ in Auckland, ...

He was a surprise choice as the general education minister, and was one of the most trolled ministers. However, 3 years down ...

A startup called Graze, which lets you build your own feeds for the Bluesky social network, has caught investors' attention.

MP Parameshwaran played a key role in shaping scientific awareness in Kerala, being at the forefront of Kerala Sasthra Sahitya Parishath. He has written nearly a hundred books in both Malayalam and ...