Go bold and up your seductive look with our top 10 choices of smokey eyeshadows for a mesmerizing eye look. Loading ...

When we think of Ariana Grande, words like singer, actor, Instagram, and beauty come to mind. She's a Grammy winner, an Oscar ...

Looking for the ultimate romantic glam? We’ve found the picture perfect soft retro makeup that is equal parts sweet and ...

Set everything with a light dusting of translucent powder to lock in your base, focusing on areas that tend to get oily, like ...

Katrina Kaif dazzled at the Mumbai premiere of Vicky Kaushal's film Chhaava in a pastel Anita Dongre saree with floral ...

Katrina looked gorgeous in a pastel-hued Anita Dongre saree as she graced the premiere of Vicky Kaushal's Chhaava.

Sanya Malhotra brought effortless glam to the week with a radiant base, well-defined brows and peachy cheeks. Her signature ...

Eye shadow is one of the biggest beauty trends for fall 2025, if the runways are any indication. It had a starring role at many key shows, including at Luar with this matte take. The inspiration?

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

A look at the best front row beauty looks from New York Fashion Week Fall/Winter 2025, from Halle Bailey's braided topknot to ...

Charlotte Tilbury's new eyeshadow palettes have been an instant hit with fans - and one colourway is particularly great for ...

Charlotte Tilbury, one of our favourite beauty brands, has just launched six stunning new eyeshadow palettes with shades to ...