Starbucks announces bittersweet changes coming soon in stores
30% of Starbucks menu to be cut, CEO says
Starbucks Cutting 30% of Its Menu as Sales Keep Dropping
Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly being paid $10 million in bonuses for just six months at the company.
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Starbucks cutting 30% of menu items to speed up service
Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer experience.
Starbucks cutting 30% of its 'overly complex' menu
CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of Brian Niccol's strategy to get customers back.
Is Starbucks cutting its menu? Coffee chain announces offerings will be 'optimized'
In a Tuesday earnings call, Starbucks chairman and CEO Brian Niccol said the company would be cutting its menu by 30% in the coming months.
Starbucks Is Trimming 30% of Its Menu
Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian Niccol announced a “roughly 30% reduction in both beverages and food." However, the chain has yet to announce which items are getting cut.
Your favorite Starbucks drink may soon be gone — coffee chain to cut menu offerings, CEO says
“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both beverages and food SKUs by the end of fiscal year 2025,” Niccol shared Tuesday during Starbucks’ quarterly earnings call, per Axios.
Starbucks is offering free refills — but there's a catch
These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit. Starbucks says folks must have their first beverage served in a ceramic mug, glass or personal cup — no disposable vessels — to receive free refills.
Starbucks is downsizing its menu because its ‘overly complex’
Starbucks CEO Brian Niccol outlined the plan on Starbucks’ earnings call this week, saying the company will make a “roughly 30% reduction” in both beverages and food. While Niccol didn’t name specific items, he has said the coffee chain’s menu has become “overly complex” resulting in long lines, reports CNN.
Starbucks brings back condiment bar, free refills on drinks ordered "for here"
Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve milk and sweeteners bar.
Starbucks plans to make major menu changes
Starbucks CEO Brian Niccol announced plans to scale back the company's food and beverage offerings by 30% as part of a restructuring effort.
Starbucks plans menu makeover. What it could mean for Michigan customers
Here's what we know about the menu changes. Starbucks will begin to "optimize" its menu offerings in Michigan in the coming months. The company said there will be a 30% reduction in both beverage and food items by the end of the 2025 fiscal year, which closes on June 30.
Starbucks Earnings and Store Sales Fall, but CEO Upbeat on Turnaround
Quarterly profit and same-store sales declined, but CEO Brian Niccol cited a “positive response” to the chain’s efforts to woo back customers.