As President Trump issues directives to scuttle every federal government initiative that promotes diversity, equity and inclusion, tech giants and other businesses across the Pacific Northwest are charting their own DEI courses.

As the Trump administration takes aim at diversity, equity and inclusion, major retailers are dialing it back. However, Costco swam against the tide at its shareholder meeting.

Amazon has no challenger in e-commerce, and it also has unprecedented opportunities in generative AI. Costco has a reliable membership model that breeds loyalty, and it also pays a dividend. Costco stock is more expensive than Amazon stock.

As anti-DEI directives are spilling out of the White House from the Trump Administration, Costco's shareholders voted decisively to reject a conservative proposal.

Minneapolis-based Target Corp. is No. 7 on The PG 100, Progressive Grocer’s 2024 list of the top food and consumables retailers in North America, with nearly 2,000 locations. Walmart U.S. is No. 1 on The PG 100, while Costco is No. 3. PG also included all three companies on its Retailers of the Century list.

A study by Plant-A Insights in partnership with USA TODAY analyzed which companies offer the best customer service.

Attorney General Alan Wilson's office sent a letter to Costco's leadership demanding they remove their DEI policies within 30 days.

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Ohio Attorney General Dave Yost joined 18 other Republican attorneys general to pressure Costco to drop its DEI policies.

Costco is selling a ”Haven” barn shed as part of the retailer’s Gorilla line. The shed can store tools, machines, and more. The best part: They’ll build it for you.

Attorneys general in 19 states have called on Costco to ditch its DEI policies - and give staff jobs on merit.