Popular children’s YouTube star Ms. Rachel is moving to Netflix with episodes starting Jan. 27. With over 13 million subscribers, her channel features playful videos that promote child development through skits and songs.
Rachel Griffin Accurso started doing her YouTube videos in 2019; the most popular video has over 1 billion views.
A new TVision study finds that YouTube beat out other streams in terms of its viewing share (21%) but Netflix had the largest household reach in 2024
The three streaming sites reach or tie their biggest share ever of the U.S. TV audience. The holiday season brought big gifts to several streaming platforms, with YouTube, Netflix and Prime Video all hitting or tying their best mark ever in Nielsen ‘s monthly snapshot of TV use.
As revealed by Omdia ’s Senior Research Director María Rua Aguete at a Content Americas panel, it surpassed 1.9 billion monthly active users globally, with 145 million in the U.S. alone. In terms of video revenues, TikTok reached $63.3 billion globally – nearly doubling YouTube’s global ad revenues of $33.3 billion.
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Rachel Accurso, the beloved children’s YouTube star, announced a deal with the streaming service, broadening her audience and making it even easier to find her content.
Netflix gained market share in December over broadcast and cable television. How "Squid Game" and NFL games helped tie a company record.
The streaming wars have been messy, and they’re certainly not over, but Netflix already won. The only question left is exactly how rich the spoils of victory will be. And you better believe Netflix is going to find out.
On Wednesday, Netflix announced that it was bringing the ability to download an entire season of your favorite TV show with one tap to its iOS app. The feature means you no longer have to tap on each episode individually when you’re trying to load up your iPhone for a flight or trip.
Streaming leveled up again in December, according to Nielsen's monthly Gauge report, rising 9% to capture 43% of all TV viewing.
On top of a 7.6% increase in November, streaming viewership climbed another 9% in December and the category secured a new Gauge record with 43.4% of total TV watch time. In addition, YouTube, Netflix and Prime Video all hit record viewing levels.