Android Authority's survey shows a clear discrepancy between Google's claims about unskippable ads on YouTube and what users are seeing.

Just a heads up, if you buy something through our links, we may get a small share of the sale. It's one of the ways we keep the lights on here. Click here for more.Users are witnessing ads ranging from 58 minutes to as long as 10 hours.

YouTube ads are now unskippable and can last for several hours, jsut to deter users with adblockers. Google is cracking down on freeloaders by showing excessively long ads to promote premium subscriptions.

YouTube announced a number of new experimental features for Premium subscribers. You can now listen to music videos in higher quality and watch Shorts with picture-in-picture.

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

Google has offered an explanation for why these ads are happening and what users can do about it. Whether the explanation is satisfying?

YouTube ads are getting more frustrating, with some users reporting unskippable ads that are nearly an hour long. Are ad blockers to blame?

Google has responded after a YouTube viewer went viral on Reddit showing a 60-minute unskippable ad on a video.

Alphabet's stock shows strong growth potential with gains in Search, AI, and Cloud, outperforming benchmarks and offering upside potential. Learn more on GOOG stock here.

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.

After Mark Zuckerberg's big announcement that Meta will no longer fact check, Google is also sending a message to the European Union: The search giant is opting out of a new EU law that requires fact checks.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.