Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next ...
No brand is safe: The comedic sketch show has mocked brands from Totino’s to Spirit Halloween to Southwest Airlines to Pepsi. It could happen to any PR pro on a random Saturday night: A fake ad has ...
Influencers, pop culture and Taylor Swift still run the show, says Merritt Group’s Sofia Staub. The Super Bowl is more than just a football game — it’s a cultural and marketing phenomenon. Each year, ...
Deitelzweig explains why the new office is essential to the renewal of cities but has to provide more than lobbies with expanses of white marble to attract tenants.
The holding company as a whole posted an organic revenue decrease of 1.8% for Q4 and a 0.2% organic increase for all of last ...
The campaign included ‘Bachelor in Paradise’ stars Joe Amabile and Serena Pitt, as well as three other influencers.
For Valentine’s Day, couples share their “how-we-met” stories.
Thrivers, survivors and 'pinkwashing' dominate October campaigns. What’s missing is education about the disease.
Total headcount fell 1,000, as job reductions more than offset the acquisition of 2,000-strong Flywheel, and the agency group ...
PR and marketing agencies are being targeted in a scam where fraudsters are claiming to be employees and selling expensive camera equipment on Facebook Marketplace, it has emerged.
Omnicom chairman and chief executive John Wren has said the group is “incredibly well prepared” for the acquisition of ...
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