Shamel Addas , Professor of Digital Technology, Smith School of Business Companies have been utilizing chatbots for decades, ...

Maintaining a strong online presence is still a critical factor for B2B success. SEO, or Search Engine Optimization, remains ...

Interview: Marketing News Canada x Jordan Schwartz, Head of Morning Programming at Global News How did the partnership with ...

With over 30 years of experience, Sabaa Quao, Chief Creative and Innovation Officer, Cossette, is a creative leader, career ...

In a world where attention spans are shrinking and digital views are overflowing, Gen Z stands out as a generation that demands more from brands. Born between the late 1990s and early 2010s, these ...

Jelly Academy’s Digital Marketing Bootcamp attracts individuals looking to launch a business, enhance marketing efforts or just boost their resume. By the end of this flexible and accessible course, ...

Email automation helps you send pre-scheduled emails based on specific customer actions, like newsletter sign-ups, an appointment/subscription reminder, happy ...

Even if graduation feels far off, the pressure to prepare for a successful career can still weigh heavily on students - especially in a competitive field like marketing, where it’s easy to feel out of ...

evian, the global water brand, recently announced a new partnership with the MICHELIN Guide for its highly anticipated ceremonies in Canada, celebrating top-tier chefs and dining professionals.