Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

The new campaign — "The Real Taste of California" — features a 9-inch spokesman, Tiny Rancher Call, with a big message. He extols the virtues of the olive oil in "Pesto," "Dry Salad" and "Meet Cal." ...

The furniture retailer's in-depth "Sleep Matters" report finds that 86% of U.S. adults would willingly trade anything fun for more ZZZs.

Planners are entirely out of their element when attempting to compete with machines in campaign optimization. Could a planner do the same calculations that machine learning does? Yes, but it would ...

There are many things General Manager for Yahoo DSP Adam Roodman wants to accomplish this year, but he highlighted three to support advertisers and publishers.

Ranganathan Somanathan is a long-time Asia-Pacific media agency chief (Publicis Media, Omnicom Media Group, etc.). The out-of-home media shop also promoted several other key execs.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Altice USA, which is a fourth-largest cable TV distributor with 2.3 million subscribers, may be positioning itself as other pay TV platforms such as DirecTV, Comcast and Charter have been doing.

Reese’s, which used last year’s Super Bowl to successfully launch Reese’s Caramel Big Cups, is back in the game. In a 30-second spot from Erich & Kallman, scheduled to run in the second quarter, a ...

Spots for this menswear company use big, disarmingly original dance and hand moves to convey the need to laugh and loosen up.