In Marketing Week’s new subscriber-exclusive webinar series, three marketers discuss the importance of planning before ...

I was invited to Specsavers’ annual internal marketing festival, from the need to collaborate to overcoming failure, this is ...

Gucci’s owner has said it will make its communication “more efficient” and “diversify” its use of media channels to recover ...

John Lewis has announced an £800m investment into the business over four years, with revamped stores and attention paid to ...

You may think search traffic is the metric that matters when it comes to the content you create - but often it’s the intent ...

Substandard” creativity and too much focus on “fancy metrics” are impacting the effectiveness of performance campaigns, new ...

Embracing its disruptive spirit, Virgin Voyages attempts to capture the attention of younger audiences and redefine cruising ...

In a crowded category, it can be easy to compete largely on price, but instead pizza chain Papa John’s is pursuing a strategy ...

For the first time since the beginning of 2023, commercial radio’s share has fallen below 54%, according to new figures from ...

The Coca-Cola Company’s CEO James Quincey stressed that the real impact of the business’s move into the alcohol ...

It’s not often that Kevin Bacon, Val McDermid and Sir Ian McKellen collaborate on a project so it’s unsurprising that it ...

Upping its investment into marketing for the months to come, H&M is using social media, partnerships and a global approach to ...