Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused ...

LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability.

UK antitrust regulator is investigating Google's 90% search market dominance, potentially reshaping how the company handles search rankings.

The new year is the perfect time to sharpen your strategies and set the foundation for success. Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology ...

A TikTok acquisition by Elon Musk would create opportunities and risks for advertisers, as well as price concerns after his X track record.

Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical ...

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach ...

In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.

Getty’s acquisition of Shutterstock could influence the future of creative assets. Learn its impact on SEO, content ...

Google removed the adult-theme and artificial freshening sections and added a number of deceptive practices sections.

Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.

Google seems to have removed ad scheduling for Smart Bidding campaigns, limiting advertiser control, sparking debate in the ...