Indriya maintains an in-house design team responsible for 80% of its jewellery designs, which are refreshed regularly. The average value of purchases at Indriya stores exceeds that of other new ...

Shantiswarup Panda, CMO, Indriya, shares how the brand elevates consumer experience through innovative elements such as ASMR-inspired jewellery sounds, and immersive displays. Marketing.

“The timing is perfect,” says Sandeep Kohli, CEO of Indriya, arguing against any suggestion of being a late entrant in the jewellery market. He says Indriya has swiftly established itself in ...

New Delhi: Indriya, Aditya Birla Jewellery announced the launch of its first-ever bridal collection, captured in a campaign filmed at the Shiv Niwas Palace, Udaipur. The campaign stars Aditi Rao ...