Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.
Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...
The chain's "Starbucks Monday" free coffee promotion on the day after the Super Bowl was the most redeemed offer in its history and ...
We recently published a list of Jim Cramer Discusses These 11 Stocks & President Trump’s Sovereign Wealth Fund. In this ...
Starbucks recently reduced the maximum number of items customers can order on the app or online, and made more mobile ...
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A new lawsuit filed by Missouri's attorney general alleges that Starbucks is unlawfully relying on "race-and-sex-based hiring ...
The “Back to Starbucks” initiative includes other changes, such as cutting “roughly 30%” of food and drink options from its ...
Starbucks loyalty members can get a free hot or iced coffee on Monday in a post-Super-Bowl promotion.
Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.
Starbucks has cut what customers can order via app. Will investors care about the CEO's plan to cut the menu and make stores ...
Super Bowl freebie comes despite plans by new CEO Brian Niccol to cut costs at the coffeehouse chain by slashing the number of deals and promotions.
Starbucks’ CEO has been hard at work trying to restore the company to growth. The company’s fourth-quarter earnings showed a sales decline. Niccol says the plan is working, and many of the ...
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