So here’s some good news for the IAB Tech Lab’s long-underutilized Data Transparency standard. Yahoo DSP announced today that it’s the first DSP to adopt the Tech Lab’s Data Transparency Labels. Yahoo ...

By integrating IAB Tech Lab's Data Transparency Labels, Yahoo DSP empowers advertisers with clear insights into the origin, ...

Yahoo DSP became the first demand-side platform on Tuesday to announce the adoption of the IAB's Data Transparency Labels, what the industry is calling a "nutrition" label.

Yahoo DSP has announced it is the first Demand Side Platform (DSP) to adopt IAB Tech Lab’s standardised Data Transparency Labels. Designed to bring clarity to the data marketplace, these labels ...