Yahoo’s endorsement could drive further adoption of the data transparency labels throughout the programmatic ecosystem after ...

By integrating IAB Tech Lab's Data Transparency Labels, Yahoo DSP empowers advertisers with clear insights into the origin, ...

Yahoo DSP became the first demand-side platform on Tuesday to announce the adoption of the IAB's Data Transparency Labels, what the industry is calling a "nutrition" label.

Yahoo DSP has announced it is the first Demand Side Platform (DSP) to adopt IAB Tech Lab’s standardised Data Transparency Labels. Designed to bring clarity to the data marketplace, these labels ...