They can then target these smaller markets directly ... potential customers' motivations and refine their marketing strategies accordingly. Example: Patagonia's marketing strategy offers a highly ...

Start with a clear and specific target audience ... help startups access these resources. For example, fractional CMOs not only oversee marketing strategy on a part-time basis, leaving more ...

Complex and high-risk investments can play a role in meeting certain clients’ needs, but they also carry an increased risk of ...