PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

Eyeshadow is one of the biggest beauty trends for fall 2025 if the runways are any indication. It had a starring role at many key shows, including this matte take seen at Luar. The inspiration?

The issue was never about choosing between two extremes of a natural look and made-up one. It was about understanding makeup ...

Over at Luar, makeup artist Terry Barber was inspired by “late ’80s supermodel glam meets DIY club drag.” That translated to ...

New York Fashion Week started on February 6 and will run till February 11. Major brands like Todd Snyder, Coach, Tory Burch, ...

We may earn commission from links on this page, but we only recommend products ... smokey eye or glittery highlight (sorry to the trends of yesteryear). You likely remember strawberry girl makeup ...

We’re still obsessing over the Grammy’s most stunning beauty moments, and at the top of our list? Gracie Abrams’ effortlessly chic, minimal smokey eye ...

The chef gets steamy in the kitchen in a new ad promoting the makeup brand’s nude lipsticks — and hopes the pics will secure her a date with a “handsome man.” ...

Some of Claudia Winkleman's best The Traitors series three make-up looks came courtesy of these £25 eye wands that are hailed ...

Tasha Ghouri has been taking to the stage night after night to dance on the BBC Strictly Come Dancing tour and has shared her ...

The Princess appeared more youthful than ever; she doesn't need lots of cosmetics ... loved a smokey eye with ultra-dark shadow. Us Weekly once reported that the brunette beauty enjoyed St ...