Using an army of influencers, from student "campus ambassadors" to reality stars ... Katy Perry and Hailey Bieber have worked with Shein The Chinese brand insists that its method of producing ...

Chinese clothing giant Shein is buying the Missguided brand name from Frasers Group little more than a year after the British firm rescued the business. Frasers announced that it was selling ...

Shein is also hosting pop ups in Forever 21 stores. For those unfamiliar with the brand, here's how Shein chartered a meteoric rise. Shein sold wedding dresses before it became a fast-fashion ...

Shein has been named the top brand that appears most often in TikTok shopping hauls, new research has revealed. According to research, carried out by journey advertising platform Illumin, Shein was ...

They have also partnered with a Chinese fast-fashion brand, Shein. The partnership will allow Shein to compete with local brands like Zudio and Myntra. Shein was previously banned in India in 2020 ...