Rare Beauty, the cosmetics brand founded by actress, singer and activist Selena Gomez, recently announced their newest launch ...

The name on every beauty girlie’s lips: Rare. Amid a sea of other celeb makeup brands, Selena Gomez’s is one of the standouts, delivering hit after viral hit. One such launch that has remained ...

e.l.f. Camo Liquid Blush has 12 shades, so there’s a dupe option for (almost) every Rare Beauty shade. Coming in at only $7 per blush, this is the perfect alternative for anyone who isn’t sure what ...

Selena Gomez ... While Rare Beauty dominates the market, other brands are also gaining traction and contributing to Sephora’s 13% growth in blush sales in 2024. Milk Makeup has climbed five ...