When Nike (NYSE: NKE) reported its fiscal 2025 first quarter financials on Oct. 1, the market wasn't pleased. The apparel and ...

Each year, First String donates funds to local basketball programs and selects one player from the boys and girls' teams to ...

Nike quietly rolled out a dirt-cheap racer with a super shoe-inspired plate. Is this the best bargain in all of running?

Boston Celtics star Jaylen Brown cited Kobe Bryant as helping to inspire him to launch his "741" performance apparel brand. "A lot of the reason why I ...

The new model was designed in conjunction with Eliud Kipchoge, who tested the shoe on asphalt and dirt roads in Kenya ...

Each sneaker in the Nike “Doernbecher Freestyle 20” collection will come in new pop-up shoeboxes. An exact release date for ...

Apple CEO Tim Cook has been on Nike's board for almost 20 years, and now he has to help guide the major sports brand through ...

Entering his 22nd year in the NBA, LeBron James will be debuting a new pair of shoes that will “match James’ powerful and ...

These are the branding stories we’re following this week. This week in branding news, Trump’s new MAGA hat inspired some ...

The awaited Nike Dunk Low "What the Duck" sneakers are landing right on time for Halloween, and they promise to turn heads.

Just in time for Halloween 2024, Nike brings spookiness to sneakerheads with the Nike Air Force 1 Low “Jason Mask.

Mayor Randall Woodfin at First String Launch Mayor Randall Woodfin spoke to Wenonah High School students at First String ...