Owensboro-based Green River Kentucky Straight Bourbon Whiskey is making its NASCAR debut as the primary sponsor of J.J. Yeley ...

Comcast’s Xfinity brand is ending its sponsorship of NASCAR’s second-tier Xfinity Series at the end of the 2025 season before ...

Spencer Boyd Secures Sponsor Extension for Daytona, strengthening ties with Tibbetts Lumber. What makes this deal special ahead of the NASCAR Truck Series opener?

Trackhouse Racing announced Red Bull will serve as primary partner for Shane van Gisbergen and Connor Zilisch in select Cup Series races.

PPG livery to appear in NASCAR Cup Series and NTT INDYCAR SERIES. Vibrant color scheme will be featured at Brickyard 400 in ...

Amazon Prime Video is sponsoring Chase Elliott's No. 9 Hendrick Motorsports Chevrolet ... be on Elliott's car for spring races at Talladega and Kansas Speedway as well as the NASCAR All-Star ...

Kyle Busch and Richard Childress Racing (RCR) have secured a major sponsorship deal for the 2025 NASCAR Cup Series season.