Instagram has undertaken a series of strategic changes to bolster its position against TikTok, implementing significant modifications to its platform and policies. In a bid to prioritize short-form ...

It’s a strategy that, as annoying as it is, has mostly worked. Inevitably, the features aren’t as good as the original, but ...

Meta continues to target creators in the days following the U.S. TikTok ban. In addition to paying TikTok creators big ...

Instagram is a casual, laid back social platform than LinkedIn. If all your posts are focused on pushing followers to convert, it's time to change up your strategy. Post a variety of content, ...

For Meta, paying creators to promote Instagram could be an effective strategy to regain the app's foothold as the most popular social media platform among teens and young adults after TikTok surpassed ...

Instagram is a platform that thrives on engagement, and one of the most impactful forms of engagement is the save feature. When someone saves your post, it signals to Instagram’s algorithm that your ...