Starbucks CEO Brian Niccol has hired a familiar face to lead the company's global branding efforts. Niccol, the former head of Chipotle, is naming Tressie Lieberman, a marketing executive from his old employer, as the Seattle-based coffee company's first chief global brand officer. She starts Nov. 4.

Starbucks announced Friday the appointment of former Chipotle marketing executive Tressie Lieberman as the Seattle-based company’s first global chief brand officer. CEO Brian Niccol announced the creation of the new position last month as a way to ensure “clear accountability under a single leader” regarding consistent portfolio-wide brand experience.

Starbucks has appointed Tressie Lieberman as the Chief Brand Officer, as per media reports. Prior to this, Tressie Lieberman was Chief Marketing Officer at Yahoo. Lieberman will work with Brian Niccol,

Tressie Lieberman will join Starbucks on Nov. 4 as chief brand officer, the company said in an emailed statement Friday. She will lead marketing, product development, digital, creative and analytics.

In his first week on the job, CEO Brian Niccol said improved the company's branding was one of his four priorities to turn around the U.S. business.

Starbucks (SBUX) appoints Tressie Lieberman, a former Chipotle (CMG) executive, as chief brand officer under new CEO Brian Niccol. Read more here.