Meta, TikTok and Instagram
The Drum · 52m
Will Meta’s plan to woo TikTok creators with cash bonuses pay off?
With TikTok’s fate in the US up in the air, Meta has launched an aggressive campaign to attract TikTok creators with substantial cash bonuses and new tools designed to enhance content creation and distribution on Facebook and Instagram.
TechRound · 6h
Is Meta Poaching TikTok Creators?
Meta has launched a plan that targets creators who make content on rival apps. The main purpose is to attract them to Instagram and Facebook. This plan, named the “breakthrough bonus programme,” promises payouts that can reach up to $5,000 over a 3 month span.
The Express Tribune · 7h
Meta lures TikTok creators with $5K incentives and content deals
Meta Verified provides perks like a blue check and impersonation protection. Additionally, Meta has been striking high-profile deals with TikTok creators, reportedly offering up to $50,000 a month for creators to prioritise posting their content on Meta platforms first.
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