Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen. Super Bowl ad spots range from just 15 to 60 seconds, but their impact lives on through social media for the days,

In Mountain Dew's 2025 Super Bowl ad, singer Seal humorously transforms into a literal seal to perform "Kiss from a Lime," a playful twist on his hit "Kiss from a Rose." Set on Baja Beach, the 30-second spot features Seal serenading Becky G with the Baja Blast-inspired rendition, blending surreal visuals with a touch of nostalgia.

Super Bowl Sunday is here — and with it comes a barrage of new, glitzy, celebrity-filled ads. Fox, which airs the game, said in November that it had sold out of ad spots — with more than 10 of those commercials costing advertisers $8 million apiece,