Google Opens Up Meridian Marketing Mix Model

Google opens Meridian, its marketing measurement tool, to all users
Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.
Google releases Meridian, an open-source Marketing Mix Model, to public
Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.
Google Opens Up Meridian Marketing Mix Model, Helping Marketers Measure Across Channels
Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data scientists and marketers worldwide starting Wednesday.
Google unveils Meridian: Open-source tool to enhance marketing mix models and budget allocation
Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of global brands and aims to provide deeper insights into the effectiveness of marketing campaigns across various channels.
Google Opens Its Marketing-Mix Modeling Measurement Tool To All
A certified partner program with more than 20 measurement experts - who have been trained and certified to support advertisers in implementing Meridian, Google's marketing-mix modeling measurement system - will also launch.
Google Launches Open-Source “Meridian” Marketing Mix Model
Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.
Google launches marketing mix model ‘Meridian’
Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data scientists.Designed to help marketers better allocate budgets in today’s challenging landscape,
Google Releasing Free Marketing Mix Model To All
A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.
Google introduces Meridian, an open-source marketing mix model
Investing.com -- Google ( NASDAQ: NASDAQ: GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM). Meridian is designed to assist marketers and data scientists in making intelligent, data-driven decisions when measuring outcomes across different channels.
Adswerve Certified as Early Google Meridian Partner
DENVER, Jan. 29, 2025 (GLOBE NEWSWIRE) -- Adswerve, a leading data, media, and tech consultancy, proudly announces it is one of the first companies to be certified as a Google Meridian Partner.
adexchanger16h
MMM, Don’t Call It A Comeback; How Amazon Took TV In A Year
Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.
Google launches Meridian open-source marketing mix model for everyone
Google's Meridian open-source marketing mix model, which helps analyze marketing campaigns, is now available for all users.