The free streamer, owned by Fox, is planning its own Super Bowl programming around fashion and celebrities as well as two ad spots.

Tubi recently announced that more than 10 billion hours of content was streamed on its platform in 2024 and it exceeded 97 million active monthly users. The Fox-owned free streaming service houses TV shows, movies and a suite of live channels that includes news, sports and lifestyle programming.

Fox will stream the Super Bowl on Tubi for the first time, giving streamers and cord cutters a chance to watch the big game on Feb. 9 for free

On Super Bowl Sunday, Fox will have its Super Bowl LIX pregame show, with Tubi also streaming Tubi Red Carpet at Super Bowl LIX, which will be hosted by Olivia Culpo and cover the “celebrity, fashion and culture behind America’s biggest sports event.”

Fox Sports said will be streaming the Feb. 9 Super Bowl for the first time via free streaming service Tubi, as well as providing coverage of the big game in New Orleans on Fox, Fox Deportes, NBCUniversal’s Telemundo and across NFL digital properties Tubi will offer a 4K feed of the coverage.

Standing out amid the parade of Super Bowl brand stunts and celebrity-driven ads is already difficult. And this year, Tubi has the added challenge of outdoing its 2023 campaign, which remains a standout among recent Super Bowl efforts.